A few years ago this may have been a valid question, but not today. If you sell travel and are not using Pinterest… you’re crazy!
Why? According to AdAge, last year Pinterest recorded the biggest increase of active users among all major social
networks. While Twitter added just 7% and Facebook fell by 9%, Pinterest grew by 111%. In fact, Pinterest generated more referral traffic to businesses than Google+, YouTube, and LinkedIn combined.
According to the 3M Corporation, 91% of information transmitted to the brain is visual, and visuals are processed 60,000X faster than text. Maybe that’s why the average visitor to a website spends 15 seconds or less. The average visitor to Pinterest will stay on for 14 minutes per visit.
By the end of this year Pinterest is projected to have 47.1 million members. 85% of their members are women. In fact, 42% of all woman online today use Pinterest.
That is a very important statistic to anyone in the travel industry.
Why? This year, it’s estimated that 82% of all travel decisions will be made by women. In fact, women represent the fastest growing segment in both leisure and business travel. It’s just not moms booking all that travel! According to the U.S. Travel Industry Association, an estimated 32 million American women traveled alone, at least once in the past year.
At its core, Pinterest is visually appealing and almost addictive bookmarking site. Twitter and Facebook connect their members based on who they know. Pinterest connects people based on their interests, hobbies and passions.
Pinterest allows you to market travel by leveraging the beautiful pictures you upload yourself, “pined” from other members’ boards or found on the web.
To be successful, the only thing you have to invest is time. Your photos appear on Pinterest “boards”. In short, the 21st century’s electronic version of an old-fashioned cork bulletin board.
Let’s say you have five key destinations that generate a lot of bookings.
Tomorrow you can easily create an individual Pinterest board for all five destinations. Each board would display stunning, fun photographs of the specific destination. Better yet, you can also create a board of your favorite local activities, tours, restaurants or cocktails per destination. Each with a link back to your website!
Pictures have the ability to transform a prospect’s notion into a commissionable booking. Pinterest is a social media tool that is on the cutting edge of travel marketing. You have the opportunity to get out in front of your competitors and start winning more market-share.
Take my advice, set aside 30 minutes this week to go online and learn as much as you can about Pinterest.