How to outsmart the competition and increase market-share.
A mother goes online to plan her family’s spring vacation. She looks at your website, plus the site of your top three competitors. After 20 minutes, she closes her computer and doesn’t think about the family’s vacation for another two weeks.
Traditionally, both you and your competitors would have no idea that she visited your sites. That is until today. Leveraging a remarkable free tool from Facebook called a “remarketing pixel” you can track most prospects and customers who visit your website. In short, you’ll have access to marketing intelligence that will
give you an immediate competitive advantage.
A remarketing pixel, is just a small piece of code that Facebook provides you at no cost. You copy and paste it on any one or all of your website pages. From that point on, Facebook will track any member who visits your website. A remarketing pixel only tracks Facebook users who visit your website. The good news is that 71% of all Americans have a Facebook account. The average member has Facebook open for 40 minutes a day. According to Constant Contact, 81% of smartphone users log on within 15 minutes of waking up. Better yet, they will actually check Facebook up to 14 times a day.
In short, a Facebook remarketing pixel has the potential to track the vast majority of visitors to your website. A remarketing pixel actually tracks the unique ID number assigned to your website’s visitors by Facebook. Every member of Facebook was assigned one on the day they signed up. Facebook will keep track of your website’s visitors in a special list they call a “Custom Audience.” Going forward you can create very affordable ads or “Boosted Posts” that target only your Custom Audience members.
Your business must have a Facebook Page before you can get started. If a co-worker manages your website, ask them if you’re currently using this powerful Facebook tool to attract new customers. If you manage your company’s website, just click below to open up a series of articles, tutorials and videos that will help you create a free Facebook remarketing pixel
The Hotel Sales Coach 